![]() But what is sales and marketing software, really? Growth teams gain full insight into buyer relationships so that no context is lost at any point in the buyer’s journey, keeping everyone on the same page at all times. ![]() Not only is a unified sales and marketing tool more cost-effective, but it also acts as a central information hub for growth teams by keeping all historical customer information in one organized and searchable place. Second, you’re likely overspending by paying for multiple products. First, you run the risk of information getting out of sync, with updates in one platform not appearing in others. There are two common problems with using multiple software platforms for all your sales and marketing tasks. ![]() Combined sales and marketing software helps growth teams communicate better, coordinate their efforts, and save money.
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